Carnegie Mellon Software Engineering Institute Wins PRSA's Bronze Anvil Award Strategic Tactic in PR Campaign Gets National Attention

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Media Contact
Kelly Kimberland, APR
Tel: 412-268-4793
E-mail: public-relations@sei.cmu.edu

PITTSBURGH, PA, June 18, 2007—The Carnegie Mellon Software Engineering Institute (SEI) was the recipient of the 2007 Bronze Anvil Award, sponsored by the Public Relations Society of America (PRSA). This is the highest award given by PRSA at the national level for individual tactics. Winners of this award, which recognizes creative tactics in a public relations campaign, were acknowledged during the 2007 Silver Anvil Awards Evening held June 14 in New York City.

The SEI received the Bronze Anvil Award in the Annual Report: Non-Profit Organizations category for its 2006 Annual Report titled Intellectual Capital: Shaping the Future of Software Engineering. The 2006 Annual Report tells the stories of 16 individuals or teams at the SEI who contributed to the advancement of the software engineering discipline in 2006. One of the major objectives of the publication was to create an annual report that also serves as an SEI overview that is accessible to a wide audience of executives, managers, and engineers.

"The PRSA Bronze Anvil rewards great creativity and results in public relations tactics," said Joice Truban Curry, 2007 PRSA Bronze Anvil Awards chairperson and president, c3 Communications, Inc., a California-based public relations firm. "Only the best entries from across the country were selected to win this honor. We congratulate the Carnegie Mellon Software Engineering Institute on its exemplary work."

The Bronze Anvil Awards were created by PRSA in 1969 to recognize outstanding public relations tactics-the individual items or components of programs or campaigns. They are awarded in 55 categories and subcategories including consumer relations, newsletter, website, feature story, press/media kit and blogs.

About Carnegie Mellon Software Engineering Institute

The Software Engineering Institute (SEI) is a federally funded research and development center sponsored by the U.S. Department of Defense and operated by Carnegie Mellon University. The SEI helps organizations make measured improvements in their software engineering capabilities by providing technical leadership to advance the practice of software engineering. For more information, visit the SEI Web site at http://www.sei.cmu.edu.

About the Public Relations Society of America (PRSA)

The Public Relations Society of America, headquartered in New York City, is the world's largest organization for public relations professionals with more than 31,000 professional and student members. PRSA is organized into 109 Chapters nationwide and 20 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 285 Chapters at colleges and universities throughout the United States.


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